GEO & SEO Strategist
New
D
Directive ConsultingB2B marketing
Remote - United StatesFull-Time
SalaryCompetitive base salary in the $75,000-95,000 USD range, commensurate with experience and geography. Annual bonus based on tenure, which scales in total amount over time
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Job Details
- Required Skills
- Google AnalyticsSEOAsanaSEMrushAhrefs
Requirements
- Have a proven track record implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building.
- Have agency experience.
- Have B2B tech and/or SaaS experience.
- Analyze website traffic and SEO metrics using tools such as Google Analytics.
- Be familiar with Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog or other crawling tools.
- Have strong client-facing communication skills and experience owning relationships with key stakeholders.
- Have organizational, project management, and time management skills.
- Show enthusiasm for digital marketing, SEO, and content.
- Stay current with industry trends, including learning how AI and automation can enhance marketing and operations.
- Use Asana for project management.
Responsibilities
- Develop custom client strategies using marketing goals, campaigns, and historical performance.
- Create creative briefs and content campaigns informed by competitor and audience insights.
- Use client data and reporting tools to set goals, and obtain Associate Director approval before presenting goals to clients.
- Manage strategy execution by delegating tasks, tracking completion, and coordinating with project managers.
- Partner with content writers and designers to deliver client content campaigns on time and to client standards.
- Communicate regularly with clients and internal leadership about deliverables, progress, roadblocks, and account changes.
- Report on strategy progress through bi-weekly client meetings, monthly and quarterly reports, and bi-annual business reviews.
- Identify opportunities for account growth, upsells, cross-sells, and client referrals.
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