GEO & SEO Strategist

New

DirectiveB2B marketing

Remote USFull-Time

SalaryCompetitive base salary in the $75,000-95,000 USD range, commensurate with experience and geography.

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Job Details

Have a proven track record implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building.
Have agency experience.
Have B2B tech and/or SaaS experience.
Analyze website traffic and SEO metrics using tools such as Google Analytics.
Be familiar with Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog or other crawling tools.
Have strong client-facing communication skills and experience owning relationships with key stakeholders.
Have organizational, project-management, and time-management skills.
Show enthusiasm for digital marketing, SEO, and content.
Stay current with industry trends, including learning how AI and automation can enhance marketing and operations.

Create and revise custom client strategies using marketing goals, campaigns, historical performance, and Directive best practices.
Develop creative briefs and content campaigns informed by competitor and audience insights.
Set client goals using available data, including Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting.
Coordinate project execution by delegating tasks and tracking ownership, completion, and deadlines in Asana.
Partner with project managers, specialists, content writers, designers, and clients to deliver campaigns on time and to client standards.
Communicate timelines, goal progress, deliverables, roadblocks, and account opportunities to clients and internal leadership.
Report client strategy progress through bi-weekly meetings, monthly and quarterly reports, and bi-annual business review presentations.
Identify opportunities for client account growth, cross-sells, upsells, and referrals.

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