Senior Product & Customer Marketing Manager
New
J
JobgetherB2B SaaS
US; based in the United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5–8+ years of experience in B2B SaaS product marketing, go-to-market operations, or customer marketing
- Required Skills
- Customer Success
Requirements
- Have 5–8+ years of experience in B2B SaaS product marketing, go-to-market operations, or customer marketing.
- Bring experience ideally within a multi-product software platform.
- Demonstrate product marketing fundamentals, including messaging development, competitive positioning, and value propositions.
- Have experience translating customer outcomes into case studies and customer advocacy initiatives.
- Be able to interview customers and write compelling customer stories.
- Collaborate effectively with Customer Success teams and understand their workflows.
- Align Product, Engineering, Marketing, and customer-facing teams through stakeholder management.
- Be confident experimenting with AI tools, large language model prompts, automation workflows, and emerging go-to-market technologies.
- Be able to create systems from the ground up and turn complex processes into scalable frameworks.
- Balance strategic planning with hands-on execution and strong organizational skills.
Responsibilities
- Develop value propositions, messaging hierarchies, and feature-positioning guides for sales teams, Customer Success, and customers.
- Design and improve the go-to-market release framework, including communication tiers, release service-level agreements, and launch-readiness criteria.
- Create release communication strategies, including in-app changelogs and public product updates.
- Design and supervise an AI-powered Digital Product Marketing Agent for competitive monitoring and release-readiness audits.
- Review AI-generated documentation, changelogs, and competitive insights for quality, brand consistency, and strategic positioning.
- Experiment with AI tools, prompts, agents, and automation workflows to scale repeatable marketing activities.
- Own the customer advocacy and reference program and develop customer success stories, case studies, ROI metrics, and testimonials.
- Create value-delivery templates, quarterly business review presentations, and renewal materials with Customer Success and Account Management.
- Synthesize customer feedback, adoption trends, support insights, and community discussions to inform product priorities.
- Coordinate customer communication touchpoints and act as the Product Marketing partner to Customer Success on releases, messaging, and customer change management.
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