Lead Solutions Marketing Manager, Cybersecurity Segments and Industries
New
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LumenCybersecurity marketing
This is a fully remote position open to candidates based anywhere in the U.S.Full-TimeLead
Salary84,629 - 124,122 USD per year
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Job Details
- Experience
- 5 years of experience in solutions marketing, segment marketing, industry marketing, product marketing, content marketing, or a related B2B technology role.
- Required Skills
- Project ManagementCybersecurity
Requirements
- Bachelor's degree in marketing, business, communications, cybersecurity, information technology, or a related field; equivalent relevant experience is also considered.
- 5 years of experience in solutions marketing, segment marketing, industry marketing, product marketing, content marketing, or a related B2B technology role.
- Familiarity with cybersecurity topics such as network security, SASE, DDoS protection, managed security services, threat intelligence, cloud security, zero trust, or security operations.
- Strong writing and storytelling skills, including translating complex technology concepts into clear customer-facing content.
- Strong understanding of customers, markets, and go-to-market strategy.
- Ability to turn insights into relevant solution, audience, and industry marketing.
- Strong project management and organizational skills, including managing multiple priorities and collaborating across teams.
- Experience marketing complex B2B technology solutions is preferred; cybersecurity, networking, cloud, managed services, or telecommunications experience is preferred.
- Experience using customer, market, audience, and pipeline insights to inform marketing strategies and content is preferred.
- Experience developing messaging, content, and marketing programs for industries, customer segments, buyer audiences, or technology use cases is preferred.
Responsibilities
- Develop expertise in priority industries and customer segments, including market trends, customer needs, pain points, buying priorities, and emerging opportunities.
- Translate complex cybersecurity and technology capabilities into clear messaging, value propositions, use cases, proof points, and differentiated stories.
- Develop industry- and segment-specific messaging, narratives, and content that connect Lumen solutions to customer challenges and business outcomes.
- Create market-facing content such as solution briefs, eBooks, whitepapers, research reports, presentations, and web content.
- Develop sales enablement content that helps sellers understand customer challenges, industry and segment needs, use cases, and solution value.
- Adapt broader solution messaging and content for priority industries, customer segments, and buyer audiences.
- Partner with Solutions Marketing, Product Marketing, Sales, Demand Generation, and subject matter experts to align accurate, relevant messaging and content.
- Use customer, seller, market, and industry insights to strengthen messaging, content, and use cases.
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