Senior Marketing Manager - Public Sector
New
S
SamsaraB2B technology
This is a remote position open to candidates residing in the US.Full-TimeSenior
Salary$100,555 — $169,000 USD
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Job Details
- Experience
- 5+ years of demand generation, growth marketing, or other relevant marketing experience.
- Required Skills
- Data AnalysisStakeholder management
Requirements
- Bring 5+ years of demand generation, growth marketing, or other relevant marketing experience.
- Use data and analytical skills to drive business impact.
- Plan, build, and manage large-scale campaigns.
- Demonstrate strong stakeholder management skills and communicate concisely across functions and with executives.
- Have experience working in or with the Public Sector, especially federal or state governments.
- Hold a BS/BA degree or have equivalent experience.
- Be curious about AI and use it regularly for tasks such as drafting, synthesizing, or automating.
- Bring B2B tech marketing experience and hands-on growth marketing expertise.
- Have strong writing skills and experience creating content for emails, blogs, webinars, or web pages.
- Have experience with ON24 and Marketo.
Responsibilities
- Collaborate with marketing, sales, finance, business operations, product, and account development to align go-to-market initiatives.
- Forecast and measure demand generation activities' impact on sales pipeline and revenue.
- Evaluate program performance and ROI, adjusting tactics and strategy as needed.
- Build and execute campaigns across webinars, email, content marketing, and direct mail.
- Develop evergreen programs from new campaign activities.
- Execute email nurturing, advertising, webinars, sales enablement, direct mail, trade shows, and social media.
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