Senior Marketing Manager - Public Sector
New
S
SamsaraB2B technology
This is a remote position open to candidates residing in the US.Full-TimeSenior
SalaryAnnual base salary $100,555 — $169,000 USD
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Job Details
- Experience
- 5+ years of demand generation, growth marketing, or other relevant marketing experience.
- Required Skills
- Stakeholder management
Requirements
- Bring 5+ years of demand generation, growth marketing, or other relevant marketing experience.
- Use data and analytical skills to drive business impact.
- Plan, build, and manage large-scale campaigns.
- Demonstrate stakeholder management skills and communicate succinctly across functions and with executives.
- Have experience working in or with the Public Sector, especially federal or state governments.
- Hold a BS/BA degree or have equivalent experience.
- Use AI regularly for tasks such as drafting, synthesizing, or automating, and be willing to continue learning as tools evolve.
- Ideally, bring B2B technology marketing experience and hands-on growth marketing experience.
- Ideally, have strong writing skills and experience creating email, blog, webinar, or web-page content.
- ON24 and Marketo experience are ideal.
Responsibilities
- Collaborate with marketing, sales, finance, business operations, product, and account development teams to lead initiatives and align marketing strategies.
- Forecast and measure the impact of demand generation activities on sales pipeline and revenue.
- Evaluate program performance and ROI, adjusting tactics and strategy as needed.
- Build and execute campaign activations across webinars, email, content marketing, and direct mail.
- Develop net-new campaign activities into evergreen programs.
- Execute email campaigns, engagement and nurturing, advertising, webinars, sales enablement, direct mail, trade shows, and social media.
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