Wearables Marketing Expert

ToogezaHealthTech wellness

Location: EuropeFull-TimeJunior

Salary not disclosed

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Job Details

Languages: Fluent English (C1+)
Experience: 2+ years in consumer tech marketing, growth or product marketing; 1+ years working with wearables, connected devices or health-tech apps.

Have 2+ years in consumer tech marketing, growth or product marketing.
Have 1+ years working with wearables, connected devices or health-tech apps.
Bring proven end-to-end consumer hardware or wearable product launch experience, including planning, pre-orders, assets, channels and results.
Understand the wearables ecosystem and health metrics including sleep, HRV, recovery, activity and glucose.
Have hands-on performance marketing knowledge across Meta, TikTok and Google/YouTube.
Understand CAC, LTV, ROAS and subscription funnels.
Have partnership or business development experience with technology brands or platforms.
Make data-driven decisions and work independently while owning outcomes.
Be fluent in English (C1+) with strong written and verbal communication.
Nice to have: experience at a wearable or health-tracking company or an app integrated with wearables.
Nice to have: experience with hardware and subscription models, D2C or Amazon marketing, or A/B testing and landing pages.
Nice to have: a network in biohacking, longevity or quantified-self communities, or knowledge of habit-formation psychology.

Build and execute the wearables go-to-market strategy, including target audience, positioning, messaging, pricing input and launch plan.
Define how wearable data such as sleep, HRV, recovery and activity translates into user value and clear marketing messages.
Launch and scale acquisition for wearable owners through paid social, YouTube, creators, podcasts and communities.
Develop partnerships and co-marketing with wearable brands and platforms, including listings, joint campaigns, bundles and affiliate deals.
Own the Ultiself wearable launch across pre-orders, waitlist, D2C and marketplace channels, bundle offers and the device-to-subscription funnel.
Work with the Product Owner on wearable-user onboarding, device-connection rate and retention-driving features.
Research the wearables ecosystem and competitors and share regular insights with the team.
Set and track CAC, device-connection rate, subscription conversion, retention, partner-driven installs and revenue.
Report results to the CEO weekly and adjust the plan based on data.

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