Performance Marketing Lead
New
C
Clients BlackboxFinancial services
Workable workplace: remote; Workable locations: Houston, Texas, United States. Dallas, Texas, United States. Austin, Texas, United States. Fort Worth, Texas, United States. El Paso, Texas, United States. San Antonio, Texas, United StatesFull-TimeLead
SalaryUpper Compensation Range ($115K+)
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Job Details
- Experience
- 5+ years of hands-on paid media experience
- Required Skills
- Lead Generation
Requirements
- Have 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility.
- Have experience simultaneously managing multiple client accounts.
- Have experience leading client-facing strategy conversations.
- Demonstrate the ability to manage campaigns toward defined performance targets while supporting client retention.
- Bring strong direct-response copywriting skills, including ad copy and scripts.
- Have experience developing and testing creative concepts, hooks, angles, and messaging.
- Have experience with conversion tracking, pixels, and basic marketing automation.
- Preferred: experience in financial services marketing, including RIA marketing and compliance-sensitive advertising.
- Preferred: experience with lead-generation and appointment-setting campaigns, video sales letters, or high-ticket or considered-purchase funnels.
- Preferred: performance marketing agency experience and direct-response advertising.
Responsibilities
- Own a portfolio of client accounts and serve as the primary strategic point of contact.
- Lead bi-weekly client calls and prepare performance reports at least 24 hours before scheduled calls.
- Translate performance data into recommendations, strategic decisions, and actions that support client retention.
- Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
- Manage campaign budgets, audiences, bid strategies, account structure, and creative testing.
- Monitor daily performance against cost-per-appointment and other acquisition metrics, and diagnose underperforming campaigns.
- Develop testing strategies across audiences, offers, messaging, creative, and campaign variables.
- Write direct-response ad copy and video sales letter scripts, and develop hooks, angles, offers, and messaging variations.
- Collaborate with video editors, providing creative direction, and use performance data to develop creative hypotheses.
- Set up and troubleshoot tracking, Meta pixels, conversion events, Calendly integrations, Zapier automations, and lead-routing workflows.
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