Paid Media Specialist
New
C
Clients BlackboxFinancial services marketing
Workable workplace: remote; Workable locations: Houston, Texas, United States. San Antonio, Texas, United States. Dallas, Texas, United States. Fort Worth, Texas, United States. Austin, Texas, United States. El Paso, Texas, United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 4+ years of hands-on paid media experience
- Required Skills
- Lead Generation
Requirements
- Have 4+ years of hands-on paid media experience, with a strong focus on Meta advertising.
- Have experience simultaneously managing multiple client accounts and leading client-facing conversations.
- Demonstrate the ability to manage campaigns toward defined performance targets while supporting client retention.
- Have experience with conversion tracking, pixels, and basic marketing automation.
- Preferred: financial services marketing experience.
- Preferred: lead-generation and appointment-setting campaign experience.
- Preferred: video sales letter marketing experience.
- Preferred: high-ticket or considered-purchase funnel experience.
- Preferred: direct-response advertising experience.
Responsibilities
- Own a portfolio of client accounts and serve as the primary point of contact.
- Lead bi-weekly client calls covering performance, strategy, priorities, and next steps.
- Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
- Translate campaign data into actionable recommendations for non-technical clients.
- Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
- Manage budgets, audience targeting, bid strategies, creative testing, and campaign variables.
- Monitor performance daily and adjust campaigns based on cost per appointment and other key metrics.
- Set up and troubleshoot tracking, Meta pixels, and conversion events.
- Configure Calendly integrations, Zapier automations, and lead-routing workflows.
- Resolve technical issues between advertising platforms and client systems.
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