SEO Specialist (iGaming/Casino)
New
M
Manila RecruitmentIGaming, SEO
PhilippinesFull-TimeJunior
Salary not disclosed
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Job Details
- Experience
- At least 2 years of hands-on SEO experience
- Required Skills
- SEOSEMrushAhrefs
Requirements
- Have at least 2 years of hands-on SEO experience.
- Have experience in iGaming SEO, particularly with casino-related content, publishers, or affiliate websites.
- Demonstrate skills in keyword research, competitor analysis, content optimization, and technical SEO.
- Have experience conducting SEO audits and identifying opportunities to improve crawlability, indexation, internal linking, and site structure.
- Be able to create SEO content briefs and optimize existing content; strong writing and editing skills are required.
- Have experience with backlink research, link building, and competitor backlink analysis.
- Be proficient with Google Search Console, Ahrefs, SEMrush, Screaming Frog, and GA4.
- Be able to analyze SEO data and turn findings into actionable recommendations.
- Understand Google algorithm updates, search ranking factors, and SEO best practices.
- A bachelor's degree in Marketing, Communications, Business, IT, or a related field is advantageous.
- Experience in content writing, affiliate management, iGaming affiliate SEO, or international SEO is advantageous.
Responsibilities
- Conduct technical SEO audits to identify issues affecting crawlability, indexation, site structure, and website performance.
- Research keywords and competitors to identify content gaps and opportunities across casino and iGaming topics.
- Develop and implement SEO strategies aligned with keyword intent, content, and business goals.
- Plan topics and create SEO content briefs with the content writer; optimize existing articles and write or edit content when needed.
- Apply on-page SEO practices, improve internal linking, and identify opportunities to strengthen topical authority.
- Work with developers and team members to implement SEO recommendations.
- Research potential affiliate partners, maintain affiliate relationships, and identify ways to improve organic traffic and affiliate performance.
- Develop backlink acquisition campaigns, research link opportunities, and monitor backlink profiles and link quality.
- Track SEO performance and analyze organic traffic, rankings, search visibility, landing pages, competitor rankings, and SERP changes.
- Report insights and measure the impact of content and SEO improvements; refine SEO work based on performance data.
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