- Research and identify ideal prospects matching the target market.
- Conduct outbound outreach primarily via email and LinkedIn, including occasional calls.
- Execute prospecting workflows using Apollo.io for searching, Clay for enrichment, and Million Verifier for contact validation.
- Manage automated email sequences using Instantly.
- Qualify inbound leads against ideal customer profiles.
- Maintain CRM records to track interactions and opportunities.
- Personalize messaging and follow-ups to drive engagement.
- Re-engage lapsed leads and book discovery calls.