Wearables Marketing Expert

JobgetherWearable health technology

Based in GermanyFull-TimeJunior

SalaryCompetitive compensation package, with additional performance-based bonuses.

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Job Details

Languages: Professional fluency in English (C1 level or above).
Experience: At least 2 years of experience in consumer technology marketing, growth marketing, or product marketing; at least 1 year of professional experience working with wearable devices, connected technologies, or health-tech applications.

Have at least 2 years of experience in consumer technology marketing, growth marketing, or product marketing.
Have at least 1 year of professional experience with wearable devices, connected technologies, or health-tech applications.
Have experience managing the end-to-end launch of a consumer hardware or wearable product, including planning, pre-orders, marketing assets, distribution, and performance evaluation.
Understand the wearables ecosystem and health metrics including sleep patterns, HRV, recovery, physical activity, and glucose monitoring.
Have hands-on performance marketing expertise across platforms such as Meta, TikTok, Google, and YouTube.
Understand CAC, LTV, ROAS, and subscription conversion funnels.
Have experience developing strategic partnerships or managing business development initiatives with technology brands, manufacturers, or digital platforms.
Have strong analytical skills and use performance metrics to inform decisions.
Have excellent written and verbal communication skills and professional fluency in English at C1 level or above.
Be able to work independently, manage multiple priorities, take ownership of projects, and deliver results in a fast-paced environment.
Familiarity with hardware-plus-subscription models, D2C marketing, Amazon marketplaces, A/B testing, landing page optimisation, and customer acquisition strategies is advantageous.

Develop and execute the go-to-market strategy for the wearables initiative, including target audiences, positioning, messaging, pricing recommendations, and launch plans.
Translate wearable health metrics such as sleep, HRV, recovery, and physical activity into customer benefits and marketing messages.
Plan, launch, and optimise customer acquisition campaigns across paid social, YouTube, influencer partnerships, podcasts, and online communities.
Build and manage strategic partnerships and co-marketing initiatives with wearable manufacturers, technology brands, and digital platforms.
Lead wearable product launches across pre-orders, waitlists, D2C channels, marketplaces, and device-plus-subscription bundles.
Optimise the customer journey from device acquisition to subscription activation, including onboarding, device connection rates, and retention.
Conduct market research and competitor analysis to identify trends, customer needs, and opportunities in the wearables ecosystem.
Define and analyse performance indicators including CAC, device connection rates, subscription conversion, retention, partner-driven installations, and revenue.
Report performance to executive leadership and adjust marketing strategies based on actionable insights.

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