Senior Director, Integrated Campaigns & Field Marketing

New

TekmetricSaaS marketing

Location: Houston, Texas. We offer hybrid and remote work models based on your proximity to our office hubs.Full-TimeDirector

Salary not disclosed

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Job Details

Experience: 10–12+ years in integrated marketing, field marketing, partner marketing, or demand generation roles in SaaS or high-growth tech, with meaningful time at the Director level or above

Bring 10–12+ years in integrated marketing, field marketing, partner marketing, or demand generation in SaaS or high-growth tech, with meaningful Director-level experience.
Demonstrate ownership of integrated campaign planning across multiple segments and measurable pipeline and revenue outcomes.
Have experience leading campaigns, ABM, field marketing, and partner marketing functions.
Show experience building field marketing programs, including co-hosted partner events, field events, and territory plans developed with Sales, with clear ROI.
Have experience working alongside a dedicated events team.
Understand how to market at scale to fragmented, distributed SMB audiences and buyers with short attention spans and word-of-mouth-driven behavior.
Bring strong analytical and planning skills, including attribution for influenced and sourced pipeline.
Build trusted partnerships with Sales, Business Development, RevOps, Finance, Product, and external partners and sponsors.
Have experience hiring, structuring, and developing a team.
Be comfortable with executive-facing communication, high-stakes decisions under uncertainty, and prioritization in a scaling environment.
Be fluent with AI-powered tools and modern martech.
Be willing to travel regularly to events, partner meetings, and customer locations.
Automotive aftermarket, field service software, or vertical SaaS for trade-based industries experience is a plus.

Own the integrated campaign strategy and planning calendar across SMB and mid-market segments, with pipeline targets.
Lead multi-channel campaign activation, including ABM, nurture programs, and launch campaigns with Product Marketing.
Direct field marketing with regional sales leaders to support territory goals.
Direct partner marketing and co-marketing programs to produce measurable pipeline and adoption.
Align channel execution and campaign planning with Digital Growth on a shared acquisition target.
Work with Sales leadership on lead quality, handoffs, follow-up, and feedback loops.
Coordinate with Events and Customer Marketing on national events, regional programs, and customer advocacy.
Build the team's planning, review, reporting, and program-ownership rhythm.
Hire, coach, and develop team members, setting clear goals and quality standards.
Report pipeline and program performance to leadership, including what to start, stop, and change.

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