Digital Marketing & Creative Specialist – DTC Beauty & Personal Care
New
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JobgetherDTC beauty and personal care
Ability to work remotely from Latin America., Monday through Friday during standard US Eastern Time business hours, including daily morning team meetings.Full-TimeMiddle
Salary2,000 - 2,500 USD per month
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Job Details
- Languages
- Native-level written and spoken English proficiency.
- Experience
- At least 3 years of direct, hands-on experience building, managing, and optimizing Meta and Google Ads campaigns in the DTC e-commerce sector.
- Required Skills
- Canva
Requirements
- Have at least 3 years of direct, hands-on experience building, managing, and optimizing Meta and Google Ads campaigns in DTC e-commerce.
- Be able to personally create advertising graphics, image layouts, short-form video edits, and persuasive ad copy.
- Be proficient with Canva, Adobe Creative Cloud, or CapCut.
- Understand CAC, ROAS, AOV, customer lifetime value, conversion rates, and campaign contribution margins.
- Have practical experience sourcing models and content creators, preparing production briefs, and coordinating photography and video shoots.
- Have native-level written and spoken English proficiency.
- Be available full-time for one dedicated role; candidates managing multiple client rosters or agency side projects are not eligible.
- Be able to work Monday through Friday during standard US Eastern Time business hours, including daily morning team meetings.
- Have a high-performance computer, HD webcam, noise-canceling headset, and reliable high-speed internet.
- Be able to work remotely from Latin America.
Responsibilities
- Build, launch, manage, and optimize paid campaigns across Meta and Google Ads.
- Structure campaigns, define target audiences, manage budgets, and optimize CAC and ROAS.
- Run A/B tests on advertising concepts, copy, creative layouts, hooks, headlines, and offers.
- Monitor campaign performance, troubleshoot underperforming ads, prepare reports, and present recommendations to executive leadership.
- Create digital advertising assets, promotional copy, image layouts, and short-form videos.
- Adapt creative assets for Meta, Google, TikTok, and YouTube.
- Source models and content creators and prepare production briefs, shot lists, and instructions.
- Coordinate product demonstrations, testimonials, and photography and video production while managing costs.
- Analyze campaign metrics, product margins, conversion rates, and average order value to support e-commerce growth.
- Support product launches and identify opportunities to improve landing pages, offers, conversion rates, and customer retention.
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