Senior Product Marketing Manager
New
G
GoToSaaS communications
Remote (US)Full-TimeSenior
SalaryAnnual Base Salary Range: $113,000.00 - $132,000.00; You will also be eligible for a variable pay component.
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Job Details
- Experience
- 4+ years of product marketing, content strategy, or copywriting experience with SaaS products
- Required Skills
- EditingSaaSWriting
Requirements
- Have 4+ years of product marketing, content strategy, or copywriting experience with SaaS products.
- Demonstrate strong writing, storytelling, and editing skills, including adapting a product story for different audiences.
- Have hands-on experience using AI tools such as ChatGPT, Claude, or Gemini to improve speed, quality, and personalization.
- Bring strong stakeholder management skills and the ability to align leadership, sales, product, and demand generation without direct authority.
- Have excellent written and verbal communication skills.
- Take a proactive, detail-oriented, and creative approach to solving problems.
Responsibilities
- Lead product launches from planning through release day and keep marketing and product stakeholders updated.
- Develop differentiated positioning and market-ready messaging with Product.
- Run a predictable monthly release marketing cadence with cross-functional teams.
- Build and execute a monthly Marketable Moments calendar for UCC/CX products.
- Coordinate messaging, timelines, and activation plans with product, sales, demand generation, and other teams.
- Keep customer-facing roadmap slides current for Sales and customer success managers.
- Create go-to-market content and enablement, including pitch decks, one-pagers, web copy, blogs, and training.
- Interview customers and develop case studies and proof points that demonstrate solution value.
- Track launch, content, and message performance and recommend improvements for future launches.
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