Manager, eCommerce Content & Optimization
J
JobgetherConsumer health and wellness
Based in the United StatesFull-TimeManager
Salary111,100 - 143,800 USD per year
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Job Details
- Experience
- At least 6 years of experience in digital content, eCommerce, direct-to-consumer operations, digital merchandising, SEO, or a related discipline.
- Required Skills
- ShopifySEO
Requirements
- Hold a bachelor's degree in Marketing, Communications, eCommerce, Business, or a related field.
- Have at least 6 years of experience in digital content, eCommerce, direct-to-consumer operations, digital merchandising, SEO, or a related discipline.
- Bring hands-on experience with Shopify or a comparable eCommerce platform.
- Have demonstrated experience optimizing product detail pages, landing pages, and digital shopping experiences.
- Have working knowledge of SEO, web analytics, conversion-rate optimization, and content performance measurement.
- Have experience managing agencies and delivering complex cross-functional projects.
- Bring strong written communication, editorial judgment, and attention to detail.
- Experience with Syndigo or another digital shelf platform is preferred.
- Familiarity with Bazaarvoice, Yotpo, or a comparable ratings and reviews platform is an advantage.
- Experience in consumer health, wellness, or another regulated consumer category is a plus.
Responsibilities
- Own the digital commerce content and optimization roadmap across direct-to-consumer websites and priority retailer eCommerce pages.
- Optimize product detail pages, category pages, landing pages, educational content, imagery, videos, and product information.
- Define content and merchandising requirements for website refreshes, product launches, and direct-to-consumer enhancements.
- Identify and prioritize conversion-rate optimization opportunities using performance data and shopper insights.
- Partner with Sales and eCommerce teams to strengthen digital shelf content and ensure launch readiness across priority retail channels.
- Lead SEO, answer-engine optimization, and responsible AI-driven content optimization initiatives.
- Manage ratings and reviews platforms, including migrations, product mapping, and approved review-generation programs.
- Collaborate with Brand and Social/Influencer Marketing teams to translate shopper needs into content requirements and adapt approved assets for eCommerce channels.
- Establish content standards, approval workflows, and quality-assurance processes.
- Manage agency deliverables, timelines, budgets, scopes of work, and performance reviews; track and report on content and business performance.
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