Adobe Journey Optimizer Specialist
New
C
ConnexR SolutionsMarketing automation
Pan India – Remote (Work From Home); Comfortable working remotely from anywhere in India.Full-TimeSenior
Salary2,800,000 - 3,000,000 INR per year
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Job Details
- Experience
- 8+ years of overall experience.
- Required Skills
- SQLRESTful APIsJSON
Requirements
- Have 8+ years of overall experience.
- Bring strong hands-on experience with Adobe Journey Optimizer (AJO).
- Have hands-on experience with AJO Orchestrated Campaigns.
- Have good knowledge of Adobe Experience Platform (AEP).
- Understand Real-Time Customer Profile, XDM schemas, datasets, and identity namespaces.
- Have experience in audience segmentation and journey orchestration.
- Have knowledge of email delivery, personalization, and campaign execution.
- Be familiar with SQL, APIs, JSON, and data integration.
- Understand consent management, data governance, and privacy requirements.
- Be available to join within 0–30 days.
Responsibilities
- Design, build, and manage customer journeys using Adobe Journey Optimizer.
- Develop and manage campaigns using AJO Orchestrated Campaign capabilities.
- Configure XDM schemas, datasets, and identity namespaces for AJO implementations.
- Build event-triggered and scheduled campaigns across email, SMS, push notifications, and other channels.
- Create and manage audience segments using Adobe Experience Platform.
- Configure journey conditions, branching logic, wait activities, and entry criteria.
- Implement personalization using customer profile attributes, event data, and dynamic content.
- Develop and troubleshoot message templates, content fragments, and decisioning rules.
- Monitor campaign performance, troubleshoot delivery issues, and optimize customer engagement.
- Collaborate with marketing, data engineering, and business teams to deliver customer experience solutions.
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