Senior Manager, Programmatic B2B
New
W
WpromoteProgrammatic advertising
This position may be performed remotely in most states within the US, with some exclusions, CT or ET time zones preferred; PT candidates will also be considered.Full-TimeManager
Salary84,000 - 100,000 USD per year
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Job Details
- Experience
- 3–5 years of hands-on experience managing programmatic campaigns
- Required Skills
- Google Analytics
Requirements
- Have 3–5 years of hands-on experience managing programmatic campaigns, ideally focused on B2B or enterprise clients in an agency, DSP, or platform environment.
- Understand B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization.
- Have experience with DSPs such as The Trade Desk, DV360, or StackAdapt.
- Have experience with ad serving platforms such as Campaign Manager 360 (CM360), data management platforms, and CRM integrations for audience activation.
- Demonstrate the ability to analyze programmatic performance and connect campaign metrics to broader business outcomes.
- Have working knowledge of B2B analytics and martech ecosystems, such as Google Analytics, 6sense, Bombora, or Demandbase.
- Translate technical programmatic concepts into clear, actionable insights for clients and stakeholders.
- Collaborate across creative, media, strategy, and analytics teams to support integrated B2B demand generation programs.
- Show interest in evolving B2B ad tech, data privacy, and audience intelligence trends.
Responsibilities
- Lead B2B programmatic strategy, aligning audiences, messaging, and media delivery with client business objectives.
- Partner with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics.
- Manage execution and optimization across display, video, native, and ABM-driven programmatic campaigns.
- Develop and evolve best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution.
- Work with B2B data and technology partners to maximize platform capabilities and evaluate emerging solutions.
- Contribute programmatic insights, recommendations, pricing considerations, and case studies to new business efforts.
- Coordinate with paid social, search, and content teams on integrated, full-funnel demand generation programs.
- Share relevant programmatic trends, privacy developments, and audience strategies with clients and internal teams.
- Manage budgeting, pacing, forecasting, and performance reporting for client accounts.
- Address campaign performance, strategy, and client relationship challenges with data-driven recommendations.
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