Senior Product Manager, Conversion Rate Optimization

New

GreenlightConsumer fintech

Atlanta (Remote Friendly)Full-TimeSenior

Salary not disclosed

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Job Details

Experience: 6 to 8+ years in product management, growth or CRO, including at least 3 years owning conversion for a consumer website or acquisition funnel in fintech, consumer subscription or high-growth B2C.
Required Skills: SQLProduct ManagementGoogle AnalyticsA/B testing

Bring 6 to 8+ years of experience in product management, growth or CRO.
Have at least 3 years owning conversion for a consumer website or acquisition funnel in fintech, consumer subscription or high-growth B2C.
Show a proven CRO track record with concrete experiment-driven conversion gains across acquisition, signup or onboarding funnels.
Understand landing-page strategy, marketing-funnel stages, and how paid channels, audiences and creative affect on-site conversion.
Bring customer-first UX expertise and a record of improving experiences through research and testing.
Have hands-on experience with Optimizely or a comparable platform, including designing statistically sound tests, managing backlogs and interpreting results.
Have experience optimizing how products, plans and pricing are presented and compared.
Be comfortable writing SQL or working closely with analysts, and be proficient in Mixpanel, GA4 or similar tools.
Have hands-on MarTech and tracking experience with GTM and Segment; be able to write specifications, QA implementations and debug issues.
Have experience leading engineering and design teams and managing cross-functional projects.
Communicate clearly in writing and verbally, and present strategy and results to senior leadership.

Own the full-funnel CRO roadmap for paid traffic, tied to registration and paid-subscription targets.
Match landing pages to ad intent, audience and channel, and tailor value-proposition messaging by segment and traffic source.
Partner with Growth Product and Growth Marketing leadership on multi-channel acquisition testing strategies.
Find and size funnel drop-off using analytics, session replays and user research.
Streamline landing-page-to-registration and KYC flows, including multi-step forms and mobile-first experiences.
Improve plan presentation and comparison to support customer decisions.
Build and prioritize an experiment backlog scored on impact, effort and confidence.
Design, run and measure A/B and multivariate tests across landing pages, plan selection, signup, onboarding and upsell.
Define funnel tracking and work with Analytics and Engineering to implement clean data flows across website, registration, product and lifecycle systems.
Report conversion, registration, paid-subscription and retention KPIs to leadership.

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