Senior Product Manager, Resident Onboarding
New
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Second NatureProptech, SaaS
Location: Remote, USA, Second Nature generally works East Coast hours, with some flexibility.Full-TimeSenior
Salary$170K - $185K; $170K – $185K • Offers Equity
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Job Details
- Experience
- 7+ years in product management
- Required Skills
- Product ManagementProduct Analytics
Requirements
- Bring 7+ years of product management experience, including time owning a product line or platform end to end.
- Demonstrate business results, not only features shipped.
- Have a record of turning strategy into a sequenced roadmap and securing investment to build it.
- Have experience building products that depend on a partner's platform and coordinating roadmaps across organizations.
- Demonstrate experience influencing a major partner’s strategy and roadmaps.
- Be able to influence internal leadership, external partners, and customers, including in discussions with senior executives.
- Bring technical fluency to earn engineering's trust and make architecture tradeoffs.
- Bonus: Direct AppFolio experience as a user, builder, or integration partner.
- Bonus: Proptech or SaaS experience, or experience with complex B2B2C products.
Responsibilities
- Own the Resident Onboarding Lift roadmap, targets, and outcomes, including AppFolio door enablement, enrollment rate, and resident adoption.
- Develop and maintain a prioritized roadmap aligned with company goals, customer needs, and business objectives.
- Build a working partnership with AppFolio product and leadership teams to align roadmaps and influence platform capabilities.
- Contribute to the joint roadmap so the product fits how AppFolio property managers operate.
- Lead weekly AppFolio partner calls and deliver on timebound commitments.
- Translate customer insights and business priorities into clear requirements, technical tradeoffs, and actionable product plans.
- Align engineering, marketing, and support so launches reach customers.
- Use customer feedback, product analytics, and performance insights to identify friction and improve the product.
- Report progress to leadership and deliver measurable improvements in activation, enrollment, and resident experience.
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