Senior Marketing Data Analyst
J
JobgetherMarketing analytics
GermanyFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- At least 3 years of professional experience in marketing analytics
- Required Skills
- SQLGoogle AnalyticsTableauDigital Marketing
Requirements
- At least 3 years of professional experience in marketing analytics, particularly in traffic acquisition analysis, marketing planning, and marketing strategy development.
- Advanced proficiency in SQL, including independently extracting, transforming, processing, and analyzing complex datasets.
- Strong understanding of traffic acquisition models, digital marketing channels, and methods for evaluating campaign and traffic performance.
- In-depth knowledge of statistics and practical experience applying statistical methods to marketing analysis, performance measurement, and hypothesis testing.
- Hands-on experience with Tableau, including creating data visualizations and dashboards.
- Ability to identify patterns, interpret complex information, and translate findings into business recommendations.
- Understanding of marketing performance indicators and customer acquisition funnels, including visits, clicks, registrations, and deposits.
- Ability to work with data from multiple sources and ensure analytical accuracy, consistency, and reliability.
- Ability to collaborate with marketing stakeholders, data engineers, and web analytics teams.
- Ability to manage analytical projects independently.
Responsibilities
- Develop and test data-driven hypotheses to optimize traffic acquisition strategies and marketing efficiency.
- Design, build, and maintain analytical reports, dashboards, and reporting tools.
- Analyze tracking-platform data and other internal and external sources to evaluate marketing performance.
- Monitor user behavior across the acquisition funnel, from visits and clicks to registrations and deposits.
- Identify trends, inefficiencies, and opportunities to improve marketing investment and campaign effectiveness.
- Translate analytical findings into recommendations for marketing stakeholders and department leaders.
- Collaborate with data engineers and web analytics specialists to improve marketing data collection, integration, and processing.
- Contribute to the development, optimization, and maintenance of data pipelines.
- Develop and maintain Tableau dashboards and visualizations for marketing performance indicators.
- Keep analytical processes, methodologies, and project documentation accurate and up to date.
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