Business Development Manager (Ads)

New
C
CoinMarketCapCrypto advertising
Global / Dubai / Hong Kong / Kuala Lumpur / Taipei / London / Singapore / Berlin / Lisbon / Paris / TorontoContractManager
Salary not disclosed
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Job Details

Languages
Fluency in English (native level); additional languages are a bonus
Experience
3+ years of experience in ad sales, media sales, or digital advertising business development
Required Skills
Business DevelopmentNegotiation

Requirements

  • Have 3+ years of experience in ad sales, media sales, or digital advertising business development.
  • Bring a strong network within the crypto/Web3 industry, including projects, exchanges, wallets, or marketing agencies.
  • Understand digital advertising, including display, sponsored content, newsletter sponsorships, and programmatic advertising.
  • Have a proven track record of meeting or exceeding advertising revenue targets.
  • Be fluent in English at a native level; additional languages are a bonus.
  • Have communication, presentation, and negotiation skills.
  • Have strong organizational skills and comfort working in a fast-paced, remote-first environment.
  • Hold a BS/BA in business, marketing, advertising, or a related field.
  • Nice to have: experience selling advertising inventory for a high-traffic crypto or fintech platform.
  • Nice to have: familiarity with ad servers, campaign reporting tools, and media planning.
  • Nice to have: existing relationships with crypto marketing teams or agencies.
  • Nice to have: understanding of crypto token launches, exchange listings, and project marketing cycles.

Responsibilities

  • Own the full sales cycle for CoinMarketCap’s advertising products, from prospecting and pitching through negotiation and closing.
  • Sell display and banner ads, sponsored coin and token listings, newsletter and email placements, and custom campaign packages.
  • Build and manage a pipeline of advertisers, including crypto projects, exchanges, wallets, launchpads, and Web3 brands.
  • Develop advertising proposals and media plans aligned with client objectives and budgets.
  • Coordinate with advertising clients and internal ad operations, design, and editorial teams on campaign execution and performance.
  • Grow revenue from existing advertisers through renewals, upsells, and adoption of new products.
  • Monitor campaign performance metrics and share ROI insights with clients.
  • Track crypto advertising market trends, competitor offerings, and pricing benchmarks.
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