Paid Search Manager
New
E
ecoATMDevice recommerce
Remote - Must be located in the United StatesFull-TimeManager
Salary115,000 - 135,000 USD per year
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Job Details
- Experience
- 5+ years of hands-on paid search experience, including at least 2 years owning a large account.
- Required Skills
- A/B testing
Requirements
- Bring 5+ years of hands-on paid search experience, including at least 2 years owning a large account.
- Have deep, current expertise in Google Ads and Microsoft Ads, including bidding, keyword strategy, campaign types, and newer offerings such as AI Max.
- Show a track record of growing paid search investment through experimentation and hypothesis testing.
- Understand incrementality versus attributed performance and use that distinction to make investment decisions.
- Have experience with offline or store conversions, including offline conversion import, enhanced conversions, GA4, and auditable conversion tracking.
- Bring strong spreadsheet analysis skills and comfort pulling data from a reporting tool or data warehouse.
- Have a point of view on search and how brands should buy media across AI assistants.
- Write clearly enough to explain results and recommendations to people outside search.
- Nice to have: hands-on experience with ChatGPT ads or other AI ad placements.
- Nice to have: offline-sales business experience, local search across many locations, geo testing tools such as Haus, media mix models, Apple Search Ads, Google App campaigns, SQL, Funnel.io, or Looker.
Responsibilities
- Run Google Ads and Microsoft Ads across Search, Performance Max, and AI Max, managing campaign structure, bidding, budgets, keywords, ad copy, assets, and audiences.
- Scale ChatGPT ads, test emerging AI and LLM placements, and assess their incremental value beyond Google.
- Shape near- and long-term search strategy and track competitive and industry trends.
- Maintain an A/B testing roadmap to improve performance and support increased investment.
- Assess opportunities to invest in and grow app campaigns.
- Optimize toward online offer locks and work with the Director of Paid Media on geo holdout tests measuring kiosk visits and margin.
- Own pacing, forecasting, budget tracking, weekly performance updates, and reporting on tests and learnings.
- Coordinate landing page tests with Web and Conversion, ad copy and assets with Creative, and search-result coordination with SEO.
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