B2B SaaS Marketing Manager
New
O
Orion PlacementEnterprise software
New York, NY – Remote! Candidates must currently reside in the Northeastern United States.Full-TimeManager
Salary$100,000 annual base salary.
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Job Details
- Experience
- 8+ years of B2B marketing experience
- Required Skills
- Digital MarketingCRM
Requirements
- Bring 8+ years of B2B marketing experience.
- Have experience marketing enterprise software, SaaS, or complex technology solutions.
- Demonstrate success generating measurable marketing-sourced pipeline and qualified sales opportunities.
- Have hands-on experience leading B2B software product launches and go-to-market campaigns.
- Have experience developing product positioning, messaging, and category differentiation.
- Understand demand generation, digital marketing, CRM, and marketing analytics.
- Be comfortable working with executive leadership, sales teams, and external partners.
- Experience with AI, automation, data platforms, or enterprise services is a plus.
- Familiarity with GCC, GBS, or Shared Services markets is a plus.
Responsibilities
- Lead go-to-market strategies and product launches for enterprise software solutions.
- Develop brand positioning, messaging, and content for enterprise decision-makers.
- Create and execute B2B demand generation campaigns that deliver qualified leads and measurable sales pipeline.
- Drive digital marketing initiatives, including SEO, email campaigns, website optimization, and account-based marketing.
- Partner with sales and product teams to translate market insights into campaigns and revenue opportunities.
- Build thought leadership through research-driven content, industry events, and strategic partnerships.
- Track marketing performance, optimize conversion rates, and demonstrate campaign ROI.
- Guide a small team and external marketing partners while remaining hands-on with execution.
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