Growth Strategist
New
J
JobgetherGrowth marketing
Based in IndiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- At least 3 years of experience in growth marketing, lifecycle marketing, customer relationship management (CRM), retention marketing, customer growth, or a related field.
- Required Skills
- A/B testing
Requirements
- At least 3 years of experience in growth marketing, lifecycle marketing, CRM, retention marketing, customer growth, or a related field.
- Demonstrated ability to manage initiatives from opportunity identification and strategy through execution, analysis, and improvement.
- Strong marketing instincts and the ability to create compelling messaging, campaigns, and customer experiences.
- Experience developing customer segments, interpreting behavioral data, and designing lifecycle journeys.
- Strong analytical skills to evaluate marketing effectiveness, identify opportunities, and make commercially sound decisions.
- Experience improving customer engagement, conversion rates, repeat purchases, retention, or revenue through marketing initiatives.
- Ability to develop growth strategies while also writing content, building automated journeys, launching experiments, and troubleshooting operational issues.
- Ability to collaborate across teams, influence stakeholders, coordinate projects, and drive initiatives forward.
- Strong organizational skills, independent judgment, and ability to prioritize and navigate ambiguity.
- Experience in B2C, DTC, e-commerce, or businesses with recurring purchasing behavior is preferred.
- Familiarity with SMS marketing, account-based marketing, loyalty programs, or personalized high-value customer engagement is an advantage.
- Interest in marketing technology, automation, customer data, and AI tools.
Responsibilities
- Analyze customer motivations, purchasing patterns, engagement levels, and lifecycle stages to identify growth opportunities.
- Create customer segments based on behavior, purchase history, lifecycle stage, business value, and growth potential.
- Design customer journeys from initial interaction and onboarding through purchase, reactivation, and long-term loyalty.
- Develop and execute customer communication strategies across email, SMS, automated journeys, promotional campaigns, and targeted outreach.
- Create personalized engagement programs for high-value customers, including offers, gifting initiatives, and coordinated outreach.
- Write subject lines, email copy, SMS messages, promotional concepts, and personalized pitches.
- Monitor engagement, conversion, retention, repeat purchases, revenue, and customer lifetime value to guide decisions.
- Test and optimize messaging, timing, offers, audience selection, and customer journeys.
- Use marketing platforms, customer data, automation tools, and AI-powered solutions to build scalable programs.
- Collaborate with Sales, Marketing, Creative, Data, Technology, and Operations on coordinated growth initiatives.
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