Growth Retention Senior Manager - Apparel
New
J
JobgetherApparel e-commerce
Based in BrazilFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Advanced English proficiency is required. Spanish proficiency is an advantage.
- Experience
- At least 7 years of experience developing and executing customer retention or lifecycle marketing strategies; at least 5 years in leadership roles.
- Required Skills
- SQL
Requirements
- Have at least 7 years of experience developing and executing customer retention or lifecycle marketing strategies.
- Have at least 5 years of experience in leadership roles.
- Bring experience guiding cross-functional teams across Marketing, Creative, Data, and Technology.
- Have deep knowledge of CRM platforms, customer segmentation, lifecycle marketing, and customer engagement strategies.
- Demonstrate analytical and commercial skills using customer data and marketing performance metrics.
- Be able to translate business objectives into strategies, manage roadmaps and priorities, and deliver measurable results.
- Have experience designing, executing, and evaluating marketing experiments.
- Demonstrate interest in using AI, automation, and emerging technologies to improve retention and marketing efficiency.
- Hold a bachelor's degree in Business, Engineering, Marketing, Analytics, or a related discipline.
- Have advanced English proficiency; Spanish proficiency is an advantage.
- Knowledge of SQL and analytics tools, data science, or experience collaborating with engineering teams is an advantage.
Responsibilities
- Lead customer retention strategy across multiple apparel brands and oversee email, SMS, push notifications, and WhatsApp.
- Design and optimize returning-customer journeys, including welcome sequences, transactional communications, re-engagement, winback, and sunset strategies.
- Develop integrated omnichannel retention strategies and personalized communications.
- Define quarterly objectives and key results, retention roadmaps, and initiative priorities.
- Own retention metrics, including revenue contribution, conversion rates, repeat purchase rates, customer lifetime value, and customer acquisition cost.
- Lead structured testing and optimization using customer behavior data, campaign performance, market trends, and competitor insights.
- Strengthen CRM and lifecycle marketing through audience segmentation, behavioral analysis, and personalization.
- Partner with Data Science, Creative, IT, and Growth teams to coordinate initiatives and delivery.
- Identify and implement AI, automation, and emerging technologies to improve campaign effectiveness and retention operations.
- Lead and influence cross-functional teams, set priorities, and translate strategic plans into measurable results.
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