Manager, Digital Marketing Operations
New
R
RxSenseHealthcare technology
Remote-USFull-TimeManager
Salary86,000 - 110,000 USD per year
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Job Details
- Experience
- 5+ years of digital marketing experience
- Required Skills
- HTMLCSSMicrosoft ExcelAsana
Requirements
- Bachelor’s degree, or an equivalent combination of education and experience.
- 5+ years of digital marketing experience with a background in email and SMS marketing.
- Hands-on experience with marketing automation, ESP, and SMS tools; Braze and Twilio are strongly preferred.
- Working knowledge of HTML and CSS for building email campaigns.
- Experience managing workflows, timelines, and approvals across creative and cross-functional teams.
- Experience with a project management tool such as Asana is preferred.
- Experience with social scheduling tools such as Hootsuite and Later is preferred.
- Strong analytical skills, including Excel, and experience in reporting and data analysis; Tableau is preferred.
- Experience managing vendors and budgets.
- Curiosity about AI and automation, with willingness to learn new tools and adapt workflows.
- Strong verbal and written communication skills and ability to work across teams and balance competing priorities.
Responsibilities
- Build, schedule, and monitor email and SMS campaigns in Braze and Twilio.
- Manage the technical setup of marketing automation and CRM systems and oversee email and SMS vendor relationships.
- Track and report email and SMS performance, using data to identify opportunities and improve campaigns.
- Maintain marketing database data quality and consistent design and brand standards.
- Manage creative development from request to launch, including briefs, timelines, reviews, and approvals.
- Maintain an intake and prioritization system for creative work.
- Schedule social campaigns in Hootsuite and Later and maintain the social content calendar.
- Coordinate Digital team campaign setup, asset tracking, trafficking, and reporting.
- Test AI tools and automate repeatable workflow steps, sharing effective approaches with the team.
- Apply a test-and-learn approach, document campaign results, and share learnings.
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