Associate Director, Creative Strategy (Paid)
New
D
DarkroomPerformance marketing
Location: New York; Workplace: Remote, EST Time ZoneFull-TimeDirector
Salary100,000 - 120,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Languages
- All business is conducted 100% in English.
- Experience
- 5+ years of creative strategy work on performance ad programs
- Required Skills
- Adobe Creative SuiteFigma
Requirements
- Have 5+ years of creative strategy experience on performance ad programs, focused on short-form video and static ads.
- Have experience developing performance creative for Meta.
- Provide a digital portfolio featuring performance ads, short-form video, motion, and static creative, with context on impact to metrics such as hold rate or CTR.
- Demonstrate creative diversity across highly designed and low-fidelity creative.
- Be able to storyboard, cut, and ship ads; strategy-only experience is not a fit.
- Be proficient in Figma, including Auto Layout, Components, and handoff.
- Have strong skills in Adobe Creative Suite, including Photoshop or Illustrator.
- Be comfortable with Frame.io and giving designers and editors actionable creative feedback.
- Understand thumb-stop rate, 3-second hold, hook retention, CTR, and CPA, and use metrics to guide testing.
- Have used AI tools such as ChatGPT, Midjourney, Perplexity, Icon, or Runway and shipped ads with AI-assisted elements.
- Be able to present to clients, communicate clearly in writing, and navigate client pushback.
Responsibilities
- Lead creative strategy and direction for full-funnel ad programs across Meta, TikTok, YouTube, Amazon, and display platforms.
- Design testing roadmaps that define what to test, in what order, against which hypothesis, and what constitutes a win.
- Write ad copy for US-based clients, adapting tone to the funnel stage.
- Develop concepts, directions, and briefs for short-form video ads.
- Translate client marketing strategy and performance data, including thumb-stop rate, hold rate, and clickthrough rate, into ad concepts.
- Brief designers and editors on static ads, animations, mobile-first videos, and storyboards.
- Present creative work to clients and stakeholders with clear strategic rationale.
- Monitor performance data with the marketing team and guide creative iterations.
View Full Description & ApplyYou'll be redirected to the employer's site
