Associate Director, Creative Strategy (Paid)

DarkroomPerformance marketing

Source API remote eligibility restrictions: United States, EST Time ZoneFull-TimeDirector

Salary100,000 - 120,000 USD per year

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Job Details

Have 5+ years of creative strategy experience on performance ad programs, with a focus on short-form video and static ads.
Have experience with Meta performance creative advertising.
Provide a digital portfolio showing performance ad work, including short-form video, motion, and static creative, with context on impact to metrics such as hold rate or CTR.
Demonstrate creative range across highly designed and low-fidelity creative.
Be able to storyboard, cut, and ship ads; strategy-only experience is not a fit.
Use hooks, angles, and performance metrics such as thumb-stop rate, 3-second hold, hook retention, CTR, and CPA to guide testing.
Have used AI tools such as ChatGPT, Midjourney, Perplexity, Icon, or Runway, and shipped ads with AI-assisted elements.
Be skilled in Figma, including Auto Layout, Components, and handoff.
Have strong Adobe Creative Suite skills, including Photoshop or Illustrator.
Communicate clearly in writing and client presentations, provide actionable feedback, and navigate client pushback.

Lead creative strategy and direction for full-funnel ad programs across Meta, TikTok, YouTube, Amazon, and display platforms.
Design testing roadmaps that define what to test, in what order, against which hypotheses, and what qualifies as a win.
Write ad copy for US-based clients, adapting tone to the funnel stage.
Develop short-form video concepts, directions, and briefs to sell products and services.
Translate client marketing strategy and performance data, including thumb-stop rate, hold rate, and clickthrough rate, into ad concepts.
Brief designers and editors on static ads, animations, mobile-first videos, and short-form storyboards.
Present creative work to clients and stakeholders with clear strategic rationale.
Monitor performance with the marketing team and use results to guide creative iterations.

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