Email Marketing Specialist
New
H
HireLagoEmail marketing
Remote: Philippines/LATAM/EE; Workable locations: Philippines. Serbia. North Macedonia. Argentina. Costa Rica. ColombiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2–4 years of experience in email marketing
- Required Skills
- HubSpot
Requirements
- Have 2–4 years of experience in email marketing.
- Have hands-on experience with Klaviyo, Mailchimp, HubSpot, or a similar platform.
- Have experience building and managing automated email flows and segmented campaigns.
- Demonstrate strong copywriting skills for conversion-focused email content.
- Be proficient in email analytics and interpreting performance data.
- Understand email deliverability principles and list management best practices.
- Know email compliance regulations, including CAN-SPAM and GDPR.
- Pay strong attention to detail and thoroughly QA emails before deployment.
- Nice to have: experience with Klaviyo, especially in ecommerce or D2C.
- Nice to have: familiarity with HTML/CSS for email template customization.
- Nice to have: experience with SMS marketing integration, advanced segmentation, personalization, ecommerce email marketing, lifecycle strategy, A/B testing platforms, or structured experimentation.
Responsibilities
- Plan and execute promotional email sends, automated flows, newsletters, and lifecycle sequences.
- Build and manage welcome, abandoned cart, post-purchase, and re-engagement automations.
- Develop segmentation strategies for targeted, personalized content.
- Write email copy and coordinate with designers on mobile-responsive, on-brand templates.
- Manage list cleaning, suppression, and deliverability monitoring.
- A/B test subject lines, send times, content, and calls to action.
- Analyze and report on email performance metrics.
- Ensure compliance with email regulations, including CAN-SPAM, GDPR, and CASL.
- Collaborate with content, paid media, and product teams on campaign strategy.
- Stay current with email marketing best practices, deliverability guidelines, and platform updates.
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