Senior Paid Ads Specialist

New

LagoEcommerce advertising

Workable workplace: remote; Workable locations: Philippines, Mountain Standard Time (MST) (Dayshift)Full-TimeSenior

Salary1,280 - 2,000 USD per month

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Job Details

Be a strategic thinker with strong initiative and the ability to act without waiting for direction.
Have experience using paid media as a growth vehicle for businesses.
Have a track record of taking revenue from low to high six figures through paid ad platforms, including Amazon.
Apply business judgment, clarify goals, and build a roadmap to achieve them.
Demonstrate problem-solving skills and act quickly when performance is off track.
Be curious, driven, and committed to ongoing learning, testing, and iteration.
Be familiar with OKRs or other goal-driven performance frameworks.
Bring experience across ecommerce, paid media, and analytics.
Preferred: experience in the DIY, crafting, or hobby space.
Preferred: experience working directly with founders or small teams.
Preferred: understanding of influencer/UGC pipelines and external traffic funnels.

Launch and optimize Meta, YouTube, TikTok, and Amazon campaigns.
Drive traffic to Shopify and Amazon sales channels and support brand awareness through ads.
Audit Shopify and Amazon listings, storefronts, and PPC campaigns.
Scale revenue through performance-driven strategies.
Own paid-channel strategy, execution, and reporting.
Collaborate with internal creatives to produce high-performing assets.
Understand and optimize the conversion funnel from ad click to upsell.
Participate in developing cross-sells, upsells, and down-sells.
Optimize average order value (AOV), return on ad spend (ROAS), customer acquisition cost (CAC), and lifetime value (LTV).
Report weekly and monthly performance and insights, identify gaps, and take action to address them.

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