North American Marketing Manager
New
G
GoliathToys and games
Workable workplace: remoteFull-TimeManager
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 5-7+ years of progressive brand marketing experience.
Requirements
- Bring 5-7+ years of progressive brand marketing experience.
- Experience in Consumer Packaged Goods (CPG), Toys, Games, Entertainment, or Licensed Consumer Products is preferred.
- Demonstrate success developing and executing integrated marketing campaigns.
- Have experience working cross-functionally with sales, creative, media, and agency partners.
- Apply strategic thinking alongside executional excellence.
- Have a strong understanding of media, social, PR, and retail marketing.
- Be comfortable interpreting performance data.
- Be able to manage multiple priorities in a fast-moving environment.
Responsibilities
- Develop and champion North American brand strategies that drive awareness, engagement, and sales.
- Build annual marketing plans aligned to business goals and retail priorities.
- Partner with Global Brand teams to localize strategies for the North American market.
- Translate consumer, category, and cultural insights into actionable brand plans.
- Lead integrated campaigns across paid media, social media, public relations, influencer marketing, retail and shopper marketing, and experiential activations.
- Drive campaign development from brief through execution and performance analysis.
- Manage agency partners and ensure creative output.
- Partner with Sales and Retail Development teams on retailer-specific programs and key account presentations.
- Develop promotional and merchandising initiatives to drive velocity and visibility at retail.
- Track campaign effectiveness and business impact, analyze brand performance and trends, and recommend optimization and growth opportunities.
View Full Description & ApplyYou'll be redirected to the employer's site
