Sr. Product Marketing Manager
New
C
Cogent SecurityCybersecurity AI
Remote, USFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4-7+ years in B2B product marketing
- Required Skills
- Cybersecurity
Requirements
- Have 4-7+ years in B2B product marketing.
- Bring cybersecurity domain expertise.
- Demonstrate excellent writing that is clear, specific, and credible to security practitioners.
- Have strong verbal communication and present well to sales, product, and customers.
- Show high output, initiative, responsiveness, and self-direction.
- Maintain a high bar for the quality of your work.
- Experience in vulnerability management, exposure management, ASM/CAASM, or AppSec/CloudSec adjacencies is a plus.
- Hands-on competitive intelligence experience sourcing products, documentation, and demos is a plus.
- Experience supporting technical evaluations, POCs, and security review processes is a plus.
Responsibilities
- Develop and refine positioning for new products and capabilities within Cogent's core narrative.
- Tailor the Cogent story for audiences such as partners and media.
- Write product pages, solution pages, datasheets, blog posts, and whitepapers for security practitioners.
- Drive tier 1 launches end to end, including internal readiness, stakeholder alignment, release messaging, web updates, and enablement.
- Bring tier 2 and 3 capabilities to market on a regular cadence.
- Track vendors and source product insights, documentation, and demos to keep battlecards current and field-ready.
- Turn win/loss patterns into objection handling and sales plays.
- Build and maintain solution briefs, one-pagers, and demo storyline inputs.
- Support POCs and technical evaluations with guides, operationalization docs, and ROI/value frameworks.
- Use AI to accelerate drafts, variants, and repurposing while maintaining accuracy and quality.
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