Social Affiliate & Influencer Marketing Specialist
New
G
Great Lakes WellnessHealth and wellness
United StatesFull-TimeMiddle
SalaryThe annual base salary range for this position is $60,000 - $75,000 USD/year. This position may also be eligible for an annual discretionary bonus.
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Job Details
- Experience
- 2–5+ years of experience in influencer marketing, affiliate marketing, creator partnerships, social commerce, or a related field
- Required Skills
- Project Management
Requirements
- Have 2–5+ years of experience in influencer marketing, affiliate marketing, creator partnerships, social commerce, or a related field.
- Bring hands-on experience recruiting and managing influencers, creators, ambassadors, or affiliates.
- Have experience with affiliate or creator-management platforms; Superfiliate experience is a plus.
- Demonstrate a strong understanding of TikTok, Instagram/Meta, and emerging creator platforms.
- Be comfortable working with revenue, conversion, CAC, affiliate activation, and content performance metrics.
- Have strong written communication and creator relationship-management skills.
- Bring strong project management skills and the ability to manage high-volume outreach and follow-up with attention to detail.
- Have experience with consumer brands; wellness, beauty, food/beverage, or regulated-category experience is a plus.
- Take an entrepreneurial, test-and-learn approach and be comfortable in a fast-moving environment.
Responsibilities
- Identify, source, and recruit creators and affiliates across priority social platforms.
- Manage creator outreach, follow-up, onboarding, gifting, seeding, and ongoing partner communication.
- Support affiliate setup, links and codes, incentives, campaign communications, and partner activation through platforms such as Superfiliate.
- Maintain a pipeline of prospects, creators, ambassadors, and affiliates, tracking status, deliverables, performance, and next steps.
- Communicate content briefs, follow up on deliverables, and support creator-led video and UGC production.
- Support creator seeding for product launches to generate content, testimonials, social proof, and affiliate activity.
- Track creator- and affiliate-level performance and recommend opportunities to improve activation, revenue, and efficiency.
- Identify high-potential creators for progression into ambassador and higher-performing affiliate relationships.
- Share learnings on high-performing hooks, formats, messaging, and creator profiles with the marketing team.
- Ensure creator content follows brand, claims, sourcing, and disclosure guidelines.
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