Senior Consultant / Manager - Marketing Analytics BI Consultant
New
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Tiger AnalyticsMarketing analytics
Workable workplace: remote; Workable locations: New York, New York, United States. Jersey City, New Jersey, United States. Illinois City, Illinois, United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 6+ years of work experience
- Required Skills
- Microsoft Power BIData modeling
Requirements
- Bachelor’s degree or higher in an analytical field, software engineering, or a related field.
- 6+ years of work experience.
- Strong proficiency in Power BI data modeling, DAX engineering, and automated dashboard development.
- Experience designing and implementing campaign measurement frameworks, including taxonomy and data dictionary refinement.
- Proficiency in incrementality measurement, control group methodologies, and evaluating incremental business impact across channels.
- Expertise in developing ROI measurement frameworks, standardized proposal scorecards, and campaign reporting.
- Excellent verbal and written communication skills, with a track record of presenting complex data stories to C-suite executives.
Responsibilities
- Design, implement, and maintain scalable data models, optimized DAX engineering, and automated enterprise-level dashboards.
- Streamline data ingestion from disparate marketing platforms for real-time, low-latency reporting.
- Build standardized campaign proposal scorecards, performance baselines, and end-to-end reporting frameworks.
- Transform technical data findings into executive-ready presentations.
- Deliver data-backed narratives to senior leadership to support budget allocation and cross-channel marketing strategies.
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