Marketing Lead, Product Marketing
New
S
SumbleGTM technology
United StatesFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 6+ years of B2B product marketing
- Required Skills
- RESTful APIs
Requirements
- Have 6+ years of B2B product marketing experience; experience in GTM technology is preferred.
- Have owned positioning for a technical product and be able to explain APIs, MCP servers, or data models to both executive and technical buyers.
- Show a track record of launches that moved adoption and pipeline, including how results were measured.
- Have used evidence to influence the product roadmap and change what was built.
- Have experience building distinct solutions for different personas while maintaining a consistent story.
- Have run a competitive program used by Sales.
- Be comfortable working with raw data and using Sumble’s platform as a research tool.
- Demonstrate AI fluency in production workflows with concrete examples of work improved or accelerated using AI tools.
- Operate as a highly autonomous individual contributor who prioritizes and makes decisions independently.
- Nice to have: hands-on experience with agents, MCP, Claude, or Cursor, including building a simple demo from documentation.
- Nice to have: analyst relations or third-party research program experience.
- Nice to have: experience as a RevOps lead, GTM engineer, or marketer, or extensive experience selling to those roles.
- Nice to have: experience coordinating consultants, agencies, and freelancers.
Responsibilities
- Represent the market in roadmap and planning discussions, using customer, deal, competitor, and Sumble data as evidence.
- Track changes in GTM teams, data vendors, and agent-era tools, and write market memos for Product and the founders.
- Run win/loss and buyer research and share actionable findings with Product and Sales.
- Own Sumble’s positioning and messaging architecture, including proof points for each capability.
- Run launches end to end, including tiering, messaging, assets, internal readiness, and post-launch measurement.
- Coordinate with Growth and Content to build launch and feature awareness among users and prospects.
- Package jobs-to-be-done into end-to-end solutions for RevOps, GTM engineers, and marketers.
- Own competitive intelligence and maintain battle cards for Sales; join competitive live deals and feed insights back into positioning.
- Manage relationships with industry analysts and third-party research voices, and incorporate outside research into positioning.
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