Marketing Content Strategist and Copywriter
J
JobgetherB2B marketing
Fully remote position based in IndiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- At least 3 years of professional experience in content marketing, copywriting, brand strategy, or a related field.
- Required Skills
- Canva
Requirements
- Have at least 3 years of professional experience in content marketing, copywriting, brand strategy, or a related field.
- Demonstrate experience writing clear, persuasive marketing communications for B2B audiences.
- Have experience developing multi-channel marketing campaigns and content for websites, landing pages, email, social media, product marketing, and sales enablement.
- Show strong writing, editing, proofreading, and storytelling skills.
- Understand brand messaging, positioning, value propositions, content strategy, marketing psychology, and customer behavior.
- Be able to simplify complex ideas, products, and processes into accessible content.
- Have strong research and analytical skills and be able to translate audience insights into messaging.
- Have experience creating presentations, pitch decks, case studies, customer success stories, and sales collateral.
- Understand information architecture and how to organize content across digital platforms and communication channels.
- Be proficient with Microsoft 365, Grammarly, Canva, and relevant content creation and editing tools.
- Be familiar with AI-powered tools such as ChatGPT, Claude, Perplexity, Grammarly AI, NotebookLM, and Canva AI.
- Be able to manage multiple content projects and deadlines with attention to detail and strong organizational skills.
- Have a portfolio featuring 3–5 relevant work samples demonstrating writing quality, messaging expertise, and strategic thinking.
- Experience in SaaS, technology, software, recruitment, or a related industry is preferred.
Responsibilities
- Define and maintain a consistent brand voice and messaging framework across communication channels and customer touchpoints.
- Write, edit, and optimize website copy, landing pages, product descriptions, and other digital content.
- Develop product messaging, positioning statements, and value propositions.
- Create and manage email campaigns, LinkedIn posts, social media content, and product launch announcements.
- Develop case studies, customer success stories, sales collateral, presentations, and pitch decks.
- Write scripts for promotional and training videos, onboarding materials, and educational content.
- Review and improve content from other departments for accuracy, consistency, readability, and brand alignment.
- Build and maintain a centralized messaging and copy library, including reusable content assets and brand guidelines.
- Research target audiences, customer needs, industry trends, and competitive positioning to inform content strategy.
- Use AI-powered tools for research, brainstorming, drafting, editing, and content production while applying independent judgment.
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