Head of Paid Ads / Performance Marketing Lead (TikTok Ads)

Work remotely from within EuropeFull-TimeLead

SalaryAnnual compensation ranging from €50,000 to €100,000, depending on experience.

Apply NowOpens the employer's application page

Job Details

Have at least 4 years of hands-on performance marketing experience, primarily in paid user acquisition for consumer or mobile applications.
Have personally managed paid advertising budgets exceeding $100,000 per month.
Have direct responsibility for at least $50,000 per month in TikTok advertising investment.
Have marketed a consumer subscription app outside e-commerce, gaming, and fintech; experience exclusively in those excluded sectors does not meet the requirement.
Have experience developing, briefing, testing, and optimizing UGC-style advertising.
Understand CAC, ROAS, and LTV and use these metrics to guide optimization, budget allocation, and growth strategy.
Be able to build reports and analyze marketing performance using spreadsheets, SQL, and/or dashboards.
Be familiar with platforms such as Mixpanel, Customer.io, or PostHog.
Be comfortable managing campaigns across multiple markets, currencies, and audience segments.
Have C1-level English or equivalent professional fluency.
Be currently based in Europe and available to start within two months.
Bring a proactive, hands-on, autonomous, and pragmatic working style.

Own and scale paid user acquisition for a consumer subscription app across international markets.
Manage and optimize TikTok Ads campaigns, including campaign structure, budgets, targeting, and testing.
Coordinate acquisition across TikTok Ads, Meta Ads, Google Ads and Universal App Campaigns, and Apple Search Ads.
Allocate advertising spend based on CAC, ROAS, LTV, and campaign profitability.
Collaborate with designers and creative teams to develop ad concepts, brief UGC, and run structured creative tests.
Build performance reports using spreadsheets, SQL, and dashboards; analyze campaign data and recommend actions.
Use Mixpanel, Customer.io, and PostHog to understand user behavior and evaluate acquisition quality.
Adapt campaign strategies and creative assets to different countries, currencies, and audience segments.
Work with creative and product teams to align acquisition with subscription growth and user engagement.
Personally manage campaigns, experimentation, analysis, and continuous improvement.

View Full Description & ApplyYou'll be redirected to the employer's site