Digital Marketing Specialist (SEO & AI Optimisation)
J
JobgetherDigital marketing
Based in IndiaContractMiddle
Salary not disclosed
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Job Details
- Experience
- At least 5 years of digital marketing experience
- Required Skills
- Google AnalyticsSEOSEMrush
Requirements
- Hold a bachelor's degree in Marketing, Business, Communications, or a related discipline.
- Have at least 5 years of digital marketing experience, with a proven track record in SEO, organic growth, and AI-driven search optimisation.
- Understand technical SEO, keyword strategy, on-page optimisation, and search intent.
- Be familiar with AIO, GEO, AEO, and SXO.
- Have experience conducting website audits, improving site performance, and interpreting web analytics.
- Be proficient with SEO and SEM platforms such as SEMrush or Ahrefs, Google Analytics, and Google Search Console.
- Have experience with content management systems such as WordPress.
- Have practical experience using AI tools to produce and optimise written content, blog articles, images, and video.
- Be familiar with CRM platforms, marketing automation workflows, lead tracking, and email marketing campaigns.
- Have strong writing, editing, organisational, analytical, and project management skills, including managing multiple campaigns and projects.
Responsibilities
- Develop SEO and AI search optimisation strategies across multiple brands and markets, including AIO, GEO, AEO, and SXO.
- Conduct technical SEO audits and improve website speed, Core Web Vitals, structured data, schema markup, indexing, and analytics integration.
- Collaborate with marketing and development teams to maintain websites, oversee redesigns, and improve navigation and user experience.
- Lead keyword research, on-page SEO, content planning, and content optimisation.
- Use AI tools to create and optimise written content, images, and videos while supporting engagement and conversions.
- Implement and integrate CRM systems to capture, track, and nurture leads, and automate follow-ups.
- Monitor organic traffic, rankings, lead quality, conversions, and ROI using analytics, SEO, and CRM tools; report recommendations to senior leadership.
- Develop and optimise email marketing initiatives for engagement, lead nurturing, campaign performance, and customer acquisition.
- Coordinate integrated campaigns and events across subsidiaries and work with subsidiary leadership on shared priorities.
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