Social Media Specialist
New
G
G&A PartnersHR outsourcing
Source API remote eligibility restrictions: United StatesFull-TimeMiddle
SalaryStarting wage is $31.25/Hr. to $36.06/Hr.
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Job Details
- Experience
- A minimum of 5 years in a B2B social media, digital marketing, content marketing, or related role.
- Required Skills
- FigmaHubSpotCanva
Requirements
- Have at least 5 years of experience in B2B social media, digital marketing, content marketing, or a related role.
- Demonstrate experience planning and creating organic B2B social media content across platforms, including LinkedIn and Reddit.
- Maintain current knowledge of social media trends, platform algorithms, emerging channels, audience behaviors, and content best practices.
- Bring analytical and planning skills, including experience interpreting social media and webinar performance data and making actionable recommendations.
- Have strong content planning, storytelling, editing, and copywriting skills, with the ability to adapt content for different channels, audiences, and customer-journey stages.
- Be proficient in LinkedIn, Facebook, Instagram, Reddit, and YouTube admin platforms.
- Be familiar with design, video editing, and analytics tools such as Canva, Figma, Adobe Creative Suite, Opus Clip, HubSpot, LinkedIn Analytics, and Meta Insights.
- Be proficient in Claude, Copilot, or similar AI tools and competent in Microsoft 365 applications.
- A bachelor’s degree in marketing, journalism, communications, English, digital media, or a closely related field is preferred; equivalent education and relevant experience will be considered.
- Experience creating or editing visual and video content for social media is preferred.
- Experience marketing to small businesses or in HR, professional services, or business services is preferred.
Responsibilities
- Plan and execute G&A’s organic social media calendar across its owned LinkedIn, Meta, Reddit, and X accounts.
- Develop social content aligned with the brand, campaign themes, small business trends, and marketing initiatives.
- Partner with Marketing teams to identify social media needs, maintain brand alignment, and support campaigns.
- Provide colleagues and leaders with social content and publishing support to improve employee advocacy and executive social presence.
- Monitor platform algorithms, emerging channels, formats, conversations, and trends to identify opportunities and inform planning.
- Track social media KPIs, analyze performance, and recommend data-driven improvements to reach, engagement, and conversion.
- Coordinate webinar logistics, promotions, speaker support, recording or video production, and post-webinar follow-ups.
- Use webinar analytics and team input to evaluate performance and identify topics and opportunities for future webinars.
- Develop video content ideas, oversee production, and capture video and photography at events and employee gatherings as needed.
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