Mobile Growth Manager - CRM (Braze)
J
JobgetherMobile applications
Based in GermanyFull-TimeManager
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- At least 2 years of experience using Braze, Customer.io, Iterable, or a comparable CRM automation platform
- Required Skills
- HTMLA/B testingLooker
Requirements
- Have at least 2 years of experience using Braze, Customer.io, Iterable, or a comparable CRM automation platform.
- Demonstrate proficiency planning, building, and launching CRM campaigns.
- Have practical experience with A/B testing and experimentation across digital marketing channels.
- Interpret experiment results and implement data-driven improvements.
- Be proficient with mobile analytics and reporting tools such as Amplitude, Mixpanel, Looker, or Periscope.
- Be able to extract insights and build clear, informative visualizations.
- Understand growth metrics, statistics, and performance measurement.
- Have experience with campaign personalization, audience segmentation, customer attributes, and automated lifecycle communications.
- Be familiar with HTML and able to troubleshoot or optimize email templates and campaign content across devices and email clients.
- Understand user psychology and factors influencing engagement and retention in mobile applications.
- Communicate and collaborate effectively with clients, analysts, and cross-functional teams.
Responsibilities
- Plan, implement, and optimize CRM campaigns using Braze, including audience segmentation, targeting, and personalized engagement.
- Build behavior-based campaigns and lifecycle journeys using Liquid logic.
- Manage and optimize custom attributes within Braze.
- Collaborate with data analytics teams to use user data and behavioral insights in CRM strategies.
- Develop, test, and refine HTML modifications in Braze templates for different devices and email clients.
- Design and execute A/B tests, analyze results, and improve engagement, conversion, and retention metrics.
- Monitor campaign performance using mobile analytics platforms and communicate recommendations to stakeholders and clients.
- Provide technical guidance, knowledge sharing, and training on Braze and its integration with other marketing tools.
- Apply user psychology and behavioral insights to lifecycle communications for mobile app growth.
View Full Description & ApplyYou'll be redirected to the employer's site
