Staff Product Marketing Manager, Provider Growth

HeadwayMental healthcare

Location: Remote; Secondary Locations: San Francisco, CA, Seattle, WA, New York, NYFull-TimeStaff

Salary$190.4K - $238K; $190.4K – $238K • Offers Equity

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Job Details

Have 8+ years of product marketing experience.
Bring experience in consumer, marketplace, SMB, subscription, or product-led businesses.
Have a track record of driving customer acquisition and activation.
Build positioning and messaging grounded in customer and market insight.
Influence Product and Growth strategy, beyond supporting launches.
Understand how to drive provider acquisition and activation through customer insight, positioning, and go-to-market execution.
Prioritize effectively and form a point of view amid ambiguity and incomplete information.
Lead complex cross-functional work across Product, Growth, Sales, Customer Success, Research, and Creative without formal authority.
Use AI to improve work and build workflows that improve team quality or velocity.

Build deep understanding of providers, the market, and the competitive landscape, and bring those insights into Product and Growth decisions.
Develop provider positioning and messaging that attracts providers and builds trust.
Own go-to-market strategies that drive provider acquisition, activation, and early engagement.
Translate go-to-market strategy into integrated marketing plans and lead cross-functional partners in execution.
Identify high-impact opportunities to attract and activate providers, including opportunities without an existing brief or roadmap.
Equip Growth, Sales, Enablement, and Customer Success teams with frameworks and tools to communicate the provider story.

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