Senior Analyst, Audience & Consumer Insights
New
C
CovarianceAdvertising and consumer insights
Location: New York. Hybrid in-office/remote role. Employees can work remotely or in the Manhattan office at their discretion.Full-TimeSenior
SalaryThe salary range for this position is $100,000 - $135,000 + equity compensation (options)
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Job Details
- Experience
- 4+ years analyzing audiences and consumers at a media agency, publisher, ad platform, or consumer data company.
- Required Skills
- SQLTableauMicrosoft Excel
Requirements
- Have 4+ years of experience analyzing audiences and consumers at a media agency, publisher, ad platform, or consumer data company.
- Have built audiences and personas for media plans.
- Know how audiences are activated across ad platforms.
- Run hands-on analyses using SQL and Excel.
- Use BI tools such as Tableau.
- Turn data findings into writing, charts, and slides for a CMO.
- Use AI tools to analyze, draft, and visualize.
- Experience with retailers, restaurants, or other consumer brands with physical stores is a plus.
Responsibilities
- Build analyses for pitches that show prospects who their customers are, where else they shop, and which audiences they can grow.
- Turn data into actionable audiences and personas with recommendations for reaching them across channels.
- Bring fresh analyses to business reviews and show customers new ways to use the data.
- Identify insights in industry news, earnings, and consumer trends, and turn them into articles, reports, and posts with Product Marketing.
- Develop expertise in the company’s data and platform.
- Train the team and share learnings with Product.
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