GTM Operations Manager
New
Based in RomaniaFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- At least 3 years of hands-on experience in go-to-market, revenue, marketing, sales, or customer operations
- Required Skills
- SalesforceHubSpotData management
Requirements
- At least 3 years of hands-on experience in go-to-market, revenue, marketing, sales, or customer operations, with a track record of practical operational improvements.
- Practical Salesforce experience, including objects, relationships, fields, flows, and data management, and the ability to configure or improve system functionality.
- Experience building workflows in a marketing automation platform such as Customer.io, HubSpot, Marketo, Braze, or Iterable, including segmentation, triggers, and integrations.
- Experience developing or implementing a useful AI-powered workflow and explaining the problem, personal contribution, evaluation, limitations, and improvements.
- Strong analytical and troubleshooting skills, including tracing issues across systems, validating assumptions against data, and identifying root causes.
- Ability to manage projects independently, navigate ambiguity, communicate trade-offs, and deliver results without step-by-step direction.
- Strong written communication skills for documenting processes, communicating decisions, and translating technical issues into actionable information.
- High attention to detail when managing audience definitions, data accuracy, duplicate triggers, routing rules, synchronization processes, and operational dependencies.
- Ability to work with unfamiliar tools, adjust priorities, communicate clearly, and follow through reliably.
- Strong collaboration skills and an interest in improving the dependability, scalability, and accessibility of operational systems.
- Nice to have: experience in a product-led or usage-based business serving self-service and sales-assisted customers, or integrating CRM, marketing automation, customer success, and product-usage platforms.
- Nice to have: familiarity with SQL, APIs, webhooks, or lightweight scripting; internal tool adoption; customer onboarding; product adoption; lifecycle education; or account management and coverage programs.
Responsibilities
- Own selected go-to-market workflows from scoping through implementation, testing, rollout, and continuous improvement.
- Develop and maintain data enrichment, qualification, routing, alerting, and follow-up processes for lead and account handoffs.
- Support customer lifecycle programs through audience segmentation, trigger configuration, exclusions, data synchronization, campaign quality assurance, and performance measurement.
- Maintain data flows across CRM, marketing automation, customer lifecycle, and product-usage systems, and coordinate resolution of data issues.
- Build, test, and monitor automations, accounting for edge cases, failure scenarios, recovery procedures, and operational reliability.
- Identify and implement AI-powered workflows for enrichment, research, qualification, and quality assurance, evaluating accuracy and measuring improvements.
- Document workflows, maintain process guides, support user onboarding, gather feedback, and improve adoption.
- Develop and maintain operational reports and dashboards covering workflow health, handoff effectiveness, campaign execution, data quality, and adoption.
- Reduce repetitive manual work, clarify responsibilities, strengthen processes, and turn recurring requests into reusable solutions.
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