Product Marketing Associate
J
JobgetherB2B SaaS
Based in IndiaFull-TimeMiddle
Salary£500 toward setting up your home office.
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Job Details
- Experience
- 2–3 years of experience in B2B SaaS marketing or product marketing.
- Required Skills
- Market Research
Requirements
- Have 2–3 years of experience in B2B SaaS marketing or product marketing.
- Demonstrate experience owning go-to-market launches from planning through execution.
- Understand technical product capabilities and translate them into relevant messaging for technical buyers and partners.
- Have writing, storytelling, and communication skills, with experience developing content across multiple channels and formats.
- Collaborate effectively with product, marketing, and partner teams.
- Take ownership of initiatives and drive work independently.
- Work effectively in an evolving environment where processes are being established and priorities may change.
- Balance strategic planning with hands-on delivery and adapt messaging to different audiences and business objectives.
- Experience in payments, financial technology, or marketplaces is advantageous.
- Experience marketing a two-sided marketplace to supply-side and demand-side audiences is advantageous.
Responsibilities
- Build the partner marketing function with the Product Marketing Lead, creating messaging assets, campaign materials, and post-launch performance reports.
- Define product positioning, value propositions, and messaging for partner features with product and marketing teams.
- Design and deliver campaigns that engage and activate the partner ecosystem.
- Gather and analyze market research, customer feedback, and competitive insights to refine personas and marketing journeys.
- Track and report campaign performance, including adoption, engagement, and activation.
- Write campaign assets, creative briefs, and sales or partner enablement materials for different audiences and channels.
- Translate technical product details into clear messaging for technical buyers and partners.
- Contribute to go-to-market planning and execution through content creation and campaign delivery.
- Coordinate with product, marketing, and partnerships stakeholders to align priorities.
- Establish and improve partner marketing processes, documentation, and workflows.
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