Paid Media and Creative Specialist
H
Hunt StOutdoor apparel
Looking for Philippines-based candidates, This role is designed to support the North American commercial business and AU business hours for collaboration, but as a contractor, you’ll have flexibility in how you manage your time.ContractSenior
Salary2,000 - 2,800 AUD per month
Apply NowOpens the employer's application page
Job Details
- Languages
- Excellent written and verbal English communication skills.
- Experience
- 5+ years' experience managing paid advertising campaigns for eCommerce or consumer brands
- Required Skills
- ShopifyGoogle Analytics
Requirements
- 5+ years of experience managing paid advertising campaigns for eCommerce or consumer brands.
- Experience managing campaigns across Australian and North American (US and Canada) markets.
- Strong experience with Meta Ads Manager and Google Ads, including Meta AI/Advantage+ optimization tools.
- Working knowledge of Klaviyo, including audience segmentation and flow building.
- Experience with Shopify and Google Analytics 4 (GA4).
- Understanding of Marketing Efficiency Ratio (MER), ROAS, and CPA metrics.
- Graphic design skills using Canva, Photoshop, or similar, and ability to adapt creative assets for paid social.
- Experience analyzing creative performance and translating findings into recommendations and briefs.
- Excellent written and verbal English communication skills.
- Strong analytical and problem-solving abilities.
- The role is an independent contractor engagement; candidates are expected to disclose ongoing roles or client work and reflect the engagement on their LinkedIn profile as “Independent Contractor”.
Responsibilities
- Manage and optimize paid advertising campaigns across Meta, Google, and other relevant channels in Australia and North America.
- Optimize campaigns against ROAS and Marketing Efficiency Ratio (MER), and own budget allocation across regions and channels using profitability, margin, and inventory signals.
- Manage full-funnel paid advertising from prospecting through retargeting, and identify opportunities to scale campaigns and reduce acquisition costs.
- Analyze creative performance and prepare actionable briefs for designers, videographers, and UGC creators.
- Adapt, resize, and refresh static and light video creative assets for different placements and tests.
- Align paid media with inventory, website changes, product launches, seasonal campaigns, and promotional dates.
- Build customer segmentation and retargeting strategies, and use Klaviyo to support audience segmentation and flows.
- Produce fortnightly performance reports covering ROAS, MER, CAC, CPA, CTR, CPC, and conversion rate.
- Monitor attribution and conversion data using GA4 and provide recommendations to improve marketing performance.
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