Senior Product Manager - Growth Marketing Enablement
J
JobgetherConsumer fintech
Work remotely from BrazilFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- Product ManagementProduct Analytics
Requirements
- Demonstrated experience owning product roadmaps and delivering initiatives from strategy and discovery through implementation, launch, and continuous improvement.
- Strong understanding of acquisition funnels, conversion optimization, lifecycle marketing, retention strategies, and marketing campaign product capabilities.
- Ability to identify funnel bottlenecks, formulate hypotheses, design experiments, interpret results, and make evidence-based decisions using product and marketing metrics.
- Strong product judgment and understanding of user psychology, usability, and customer journeys.
- Familiarity with personalized campaign journeys, push notifications, email engagement, referral programs, incentives, recurring deposits, and reactivation strategies.
- Understanding of paid social, search, affiliate marketing, landing page optimization, and measurement across digital and offline acquisition channels.
- Proven ability to coordinate marketing, design, engineering, and data teams and drive initiatives across stakeholders.
- Ability to establish a new function or operating model, prioritize opportunities, define processes, and turn ambiguous goals into an actionable roadmap.
- Ability to define success metrics, report outcomes, explain unsuccessful experiments, and translate findings into recommendations.
- Comfort operating in an evolving environment while balancing strategic planning with hands-on delivery and iteration.
- Experience in consumer technology, fintech, financial services, or another high-growth digital product environment is valuable.
Responsibilities
- Own the end-to-end growth marketing product roadmap, priorities, intake processes, and delivery standards.
- Identify and address acquisition funnel friction using user psychology, UX principles, and experimentation.
- Design and launch personalized web and in-app journeys across acquisition channels.
- Improve push notification and email experiences to support activation, engagement, and repeat activity.
- Manage product mechanisms for promotional offers, referrals, recurring deposits, and earn-focused campaigns.
- Develop product capabilities and tracking foundations for paid social, search, affiliate, and offline campaigns.
- Explore mobile acquisition through in-product social features, creator partnerships, community initiatives, and referrals.
- Improve landing pages, discovery, conversion, and search performance.
- Align marketing, design, engineering, and data teams around growth objectives and execution priorities.
- Define growth metrics, run structured experiments, communicate results, and use insights to guide product decisions.
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