Senior Marketing Analyst, Data & Analytics
New
X
XometryMarketing analytics
Location: Buenos Aires, Argentina; Location Type: RemoteFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years in marketing analytics, growth analytics, or a closely related field
- Required Skills
- PythonSQLSnowflakedbtLooker
Requirements
- Have 5+ years of experience in marketing analytics, growth analytics, or a closely related field.
- Have experience owning paid marketing analytics, including Google Ads, Microsoft Ads, or Meta.
- Demonstrate expert-level SQL and strong Python skills for data manipulation and analysis.
- Have hands-on experience with Snowflake and dbt or an equivalent modern data stack.
- Be proficient in Looker, Tableau, or a similar dashboarding tool.
- Be familiar with Google Ads API, Microsoft Ads API, Segment event tracking, and CRM data such as Salesforce or HubSpot.
- Understand paid marketing KPIs, including ROAS, CPC, CPL, impression share, quality score, and attribution windows.
- Be familiar with marketing attribution methodologies such as last-click, data-driven, and multi-touch.
- Understand lead funnels from impression through conversion and renewal.
- Communicate findings clearly and present analyses to senior stakeholders.
Responsibilities
- Own end-to-end analytics for Google Ads, Microsoft Ads, and emerging paid media, from impression to revenue attribution.
- Build and maintain attribution models and funnel reporting across paid and organic channels to measure ROAS, CAC, and LTV outcomes.
- Monitor campaign pacing, budget utilization, and performance against targets; surface anomalies and recommend actions.
- Turn marketing data into executive-ready narratives explaining results and recommending actions.
- Develop weekly, monthly, and quarterly performance recaps for leadership.
- Build and maintain data models in Snowflake, integrating marketing, CRM, and ad-server data.
- Manage and improve reverse-ETL pipelines that feed performance data into operational tools.
- Create and own Looker dashboards for marketing KPIs, campaign health, and revenue forecasting.
- Design and analyze A/B tests for paid campaigns, landing pages, and yield strategies.
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