Marketing Partnerships Manager (AdTech, B2B)
New
E
ETGAdTech marketing
Kazakhstan. Armenia. Uzbekistan. SerbiaFull-TimeManager
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Languages
- Fluency in English; additional languages are a plus
- Experience
- 3+ years in adtech/Business Development/partnerships on the side of platform, network, DSP, or agency
- Required Skills
- Business Development
Requirements
- Have 3+ years of experience in adtech, business development, or partnerships at a platform, network, DSP, or agency.
- Bring proven deal-making and negotiation experience.
- Understand programmatic and performance metrics, including CPA, ROAS, and attribution, well enough to evaluate partners and verify results independently.
- Have experience launching new business lines from scratch with limited budgets.
- Demonstrate strategic thinking in defining positioning, packaged offers, pricing, and a growth roadmap.
- Be hands-on in initiating partnerships, running campaigns, supporting sales teams, and owning processes and P&L.
- Be fluent in English; additional languages are a plus.
- Prior experience in the travel or hospitality industry is preferred.
Responsibilities
- Define the network’s positioning, priority markets, channels, partners, and roadmap from pilot through scaling and automation.
- Source, evaluate, onboard, and manage adtech, DSP, metasearch, CTV, mobile, social, and influencer platform partners.
- Lead partner negotiations and manage partner relationships and quality.
- Structure partner revenue share, commission, and margin terms; model unit economics and own the business line’s P&L.
- Package external channels into products, including bundles with ETG inventory, and define pricing.
- Work with data, legal, and product teams to define the use of ETG data and audiences and establish booking-level measurement.
- Support sales by preparing case studies, materials, and pitches and joining key deals with hotels, DMOs, airlines, and rail operators.
- Build campaign processes from brief through media planning, launch, optimization, and reporting, deciding what to handle directly or delegate.
- Work with ETG marketing and direct supply teams to leverage their expertise and relationships for clients and market insights.
- Drive pilot projects and early partnerships, then lead the development of a specialist team as the business line scales.
View Full Description & ApplyYou'll be redirected to the employer's site
