Senior Paid Media Specialist (Meta & Google Ads)

New

Hunt StHealthcare marketing

Looking for Philippines-based candidates, Align with AU business hours (approx. 9 AM - 5 PM, Monday to Friday)ContractSenior

Salary2,500 - 4,000 AUD per month

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Job Details

Have at least 7 years of paid media experience, with most of that time at digital or performance agencies.
Have a recent senior agency title such as Senior Paid Media Manager, Performance Lead or Head of Paid, ideally with experience leading or mentoring others.
Have managed 8 or more client accounts simultaneously, mostly lead generation for local service businesses.
Have worked on Australian, US or UK client accounts.
Have hands-on expertise in both Meta and Google Ads, including Advantage+ and creative testing on Meta, and Search, Performance Max and local campaigns on Google.
Know Meta and Google healthcare advertising policies and how to keep health ads approved.
Have strong working knowledge of Conversions API, GA4, Google Tag Manager and attribution, including the limits of in-platform reporting and incrementality.
Be able to analyse creative performance and write clear creative briefs.
Be able to discuss results in terms of cost per lead, cost per booked appointment and revenue per patient.
Be able to state total monthly spend managed and discuss real accounts with measurable results.
Have near-native written and spoken English and be confident leading client calls and writing client-facing reports.
Be based in the Philippines and able to align with AU business hours for collaboration.

Own strategy, structure and day-to-day management of Meta and Google Ads across a portfolio of client accounts.
Plan and run creative testing on Meta, and brief creative based on performance data.
Manage Google Search, Performance Max and local campaigns, including query mining, location targeting and bidding strategy.
Set up, audit and maintain conversion tracking, including Meta Pixel and Conversions API, Google Ads conversions, GA4, call and form tracking, and server-side tagging where relevant.
Tie account performance to client business outcomes such as cost per lead, cost per booked appointment and revenue per patient, and set budgets accordingly.
Prioritise time across many accounts, spotting problems and opportunities before clients or management do.
Write client reports and updates, and join client calls to present results and recommendations.
Audit new client accounts during onboarding and pitches.
Document account structures, tests and processes so knowledge stays with the agency.

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